Innovation is not just a goal,
it's a process

We challenge brands and enterprises to innovate

For enterprises, leading brands and medium-sized companies that demand highly innovative solutions, Lateral View is a mobile and design expert that offers end-to-end services for clients all around the globe, with a focus on bringing the client’s business to the next technological level. For each project, we provide a small and focused team that works closely to them.

We boost and elevate startups everywhere

For startups that want to bring their business to the next level with digital products, Lateral View is the most applicable and reliable tutor and guide. An expert in providing integrated digital services, we work in small and focused teams to achieve the client’s business objectives.

Our Process

Our Process

AN ITERATIVE WORKFLOW

Our years of experience have allowed us to design a process based on the Lean Methodology that takes into account your brand & business objectives to create user-based products.

THE WORKFLOW

  1. PROJECT KICKOFF

    Our work process is always iterative, that is, we don’t finish the product and forget about it, we listen to our users and continuously study the results to change whatever features must be improved to reach the client’s desired goal and to assure constant innovation.

  2. DISCOVERY & RESEARCH

    “If you can’t explain it simply, you don’t understand it well enough” - Albert Einstein. Every project has its challenges and we’ll research them from different points of view to understand the real needs of the business and their users. Our UX Designers and Data Scientists work together capturing insights that will be the seed of an innovative process while our Marketing team runs a Brand Health Check.

  3. IDEATE, PROTOTYPE & TEST

    With clear insights in mind, our UI/UX designers, Data Scientists, Developers and Marketing team study different proposals and create a small prototype. The next step is to test it with the product’s target users to gain the first conclusions that will guide us in the right direction.

  4. DEVELOPMENT

    Development is the process in which the engine of your digital product is built. The software behind the idea is studied and created by our engineers considering the appropriate technologies.
    The project is divided in several phases, where we test each functionality with the success and error cases and reviewed by peers to guarantee that our code is consistent among our different projects.

  5. QUALITY ASSURANCE

    Quality assurance is when our team tests and checks that every new feature is working as expected ensuring that there are no bugs or strange scenarios. It happens throughout all stages of development.

  6. MARKET LAUNCH

    Market launch goes ahead when your product has been thought out, designed, tested and reviewed and is ready to hit the stores! Our Marketing & Design team work together to develop the communication strategy and visual design. The marketing team also develops the acquisition and retention strategy, so the client can generate a loyal user base.

  7. MEASURE,POLISH & EVOLVE

    Measure, polish and evolve is what happens when our Data Scientists manage Big Data. When a product is launched and users begin to interact with it, they collect and study the information, making user-centered decisions and improving it. This stage takes place several times, as we strive for constant evolution. All the teams are involved in this process to assure the improvement of every aspect of the product.

  8. ITERATIVE PROCESS

    Our work process is always iterative, that is, we don’t finish the product and forget about it, we listen to our users and continuously study the results to change whatever features must be improved to reach the client’s desired goal and to assure constant innovation.

What do you need?

Depending on your business needs, our team can offer you different types of services.
Product Development

Product Development

If you have an idea and need an end-to-end digital product, we create it with you from the research stage through development, launch and promotion.

  • iOS & ANDROID APPS
  • INTERNET OF THINGS
  • WEARABLES
  • WEB APPLICATIONS
  • APPLE TV APPS
I need solutions
Design and Technology

Design and Technology

Time to grow your team? Maximize your outcome by exchanging your know-how with ours.

  • UX/UI DESIGNERS
  • FRONTEND DEVELOPERS
  • iOS & ANDROID DEVELOPERS
  • QUALITY ASSURANCE ENGINEERS
  • BACKEND DEVELOPERS
  • MARKETERS
  • DATA SCIENTISTS
I need experts
Innovation

Innovation

The core of disruption is seeing the world from another perspective. Find solutions that add value to your company through technology. We can make a revolution.

  • MARKET VALIDATION
  • PROCESS REVISION
  • DESIGN THINKING
I need innovation
MEET THE TEAM

Our team is our main capital, get to know you’ll be working with!