Discovery and Research
PREVIOUS EXPERIENCE HELPED US MAKE SMARTER DECISIONS
We were able to use the insights we had learned working on Attender, our in-house conference scheduling product, and combined them with a careful study of the behavior of TRImarchi’s target audience. Delays in schedule caused people to miss many of the talks and performances. In the first version of agenda we detected the need to have a real time connection with TRImarchi attendees. The agenda provided all of the information, but time dimension was not clear, what had happened, what was happening and what was going to happen.
Ideate, Prototype and Test
PUSH NOTIFICATIONS WERE THE ANSWER TO OUR MAIN PROBLEM.
Thanks to our insights, the main objective was to give the app a functional use, to prevent delays and misinformation.
To achieve this, we focused on the agenda as the main functionality. It included the schedule and description for each speaker, where users could favorite talks and create their own schedule, and be notified when events got delayed.
Many things were happening at the same time and the event continued to expand as the days drew closer. During previous days, attendees checked what talks they did not want to miss, but during the event everything happened so fast. That's why we created Trimarchi Live, a section where attendees could see what was going on in real time, where and a link to each talk in detail, as well as what event was about to start. The feature was synchronized minute to minute and turned out to be so effective that the actual TRImarchi organization team took it as a reference to see how the event was going on.