Discovery and Research
User testing helped understand that amateur photographers wanted to learn how to take better photos
As an internal product of LAB55, we started with a research centered on the possibilities that the updated Manual Capture API of iOS gave us. Then we changed our focus, we analyzed compact cameras and professional SLR cameras; digital and analogic models. We wanted to know what we could transfer of the experience of taking professional photographs to our mobiles. We made a list of all the features that our camera should have, with help of professional photographers.
A wireframe prototype was made and we started a Guerrilla Testing. It iterated through 6 versions, until finding the desired camera application. We understood that we wanted to make a product for amateurs who wanted to learn and belong to the the world of professional photography. We found out that the camera should offer more options, while still being simple and easy to use. Also, that the user should be able to learn with the app, as a medium step to turn to the SLR.
Afterwards, Personas Design was the method we used to obtain the a user archetypes to be able to understand users’ needs. In the App stores we found great amount of retouching, filters and post-production apps, but no app that was able l to control, improve, and teach users how to improve photos at the time of the shot.