HOW TO IMPROVE USER EXPERIENCE OF MAR DEL PLATA’S POPULATION?
The city of Mar del Plata, Argentina, launched a contest to promote the development of mobile and web apps that added value and quality of life to its population. It consisted on encouraging entrepreneurship, innovation and software development within Mar del Plata, a city that receives more than 3 million tourists each summer.
Ideate, Prototype and Test
ENHANCE THE TOURIST ATTRACTIONS IN A CITY BY THE SEA
The city provided us the necessary data to gather insights. Working on a list of tourist attractions and must-sees, we applied innovative technology to improve future visitors’ to the city of Mar del Plata.
AN OUT-OF-THIS-WORLD EXPERIENCE
VR is a very oneiric experience. We worked on a design that conveyed the travel experience with dream-like colors and visual resources. A smooth animation helped create an immersive effect for the app.
MAKE IT COOL AND AFFORDABLE
The app was developed with the Virtual Reality technology and 360 videos of the city. It was made compatible with Google Cardboard, which allowed users to experience Virtual Reality at a very low cost.
Measure, Polish & Evolve
3RD PRIZE MEANS WE DID SOMETHING RIGHT!
The app won 3rd prize at the city contest and received great user feedback, allowing us to keep improving it and applying the technology for future projects.
Product development, UX/UI, iOS Development, Backend Development.