Discovery and Research
Our user research gave us the three main components for the product.
More than 40 interviews were carried out to understand users’ needs and their relationship with TRImarchi, as well as a deep dive in our target.
We carried out a Design Thinking Workshop involving our development team and TRImarchi’s target audience. We connected with the needs and ambitions, we experimented and tested ideas and concluded that our solution should focus on three aspects: functional, networking and playful.
Within the qualities that represented the TRImarchi audience, we discovered that for them, art and design were strongly connected; they were in a constant search to generate emotions and created by communicating. They also felt that technology had invaded design and they valued design essentials beyond technology: what really mattered to them was the message itself over technology.